The Four The Hidden DNA of Amazon, Apple, Facebook, and Google

Galloway, Scott

ISBN 10: 0525501223 / ISBN 13: 9780525501220

Verlag: Random House Large Print, New York, NY, 2017

Beschreibung

6.05 X 1.01 X 9.18 inches; 436 pages; B&W illustrations. Light creasing on the back cover. Slightly cocked spine. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.

Bestandsnummer des Verkäufers HVD-58685-A-0

Bibliografische Details

• Titel: The Four The Hidden DNA of Amazon, Apple, Facebook, and Google
• Verlag: Random House Large Print, New York, NY
• Erscheinungsjahr: 2017
• Sprache: Englisch
• ISBN-10: 0525501223
• ISBN-13: 9780525501220
• Einband: Paperback
• Auflage: Large Print Edition; First Printing.
• Zustand: Good+

Über diesen Titel

Inhaltsangabe

NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Über die Autorin bzw. den Autor

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.