Framework for Marketing Management : Integrated PharmaSim Simulation Experience

Keller, Kevin, Kotler, Philip, Simulations, Interpretive

ISBN 10: 0136083447 / ISBN 13: 9780136083443

Verlag: Pearson Education, Limited, 2008

Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 5021190-6

Inhaltsangabe:

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Reseña del editor: For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Bibliografische Details

Titel: Framework for Marketing Management : ...
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Good
Auflage: 4th Edition.