A Framework for Marketing Management: Integrated with Pharmasim

Kotler, Philip; Keller, Kevin; James, Stu

ISBN 10: 0136083447 / ISBN 13: 9780136083443

Verlag: Pearson College Div, 2008

Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Bestandsnummer des Verkäufers DBV.0136083447.G

Inhaltsangabe:

For graduate and undergraduate marketing management courses.
 
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Reseña del editor: For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

Bibliografische Details

Titel: A Framework for Marketing Management: ...
Verlag: Pearson College Div
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: good
Auflage: 4. Auflage