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Bibliografische Details

Titel: Framework for Marketing Management: United ...

Verlag: Pearson College Div

Erscheinungsdatum: 2007

Einband: Paperback

Zustand: Good

Auflage: 3. Auflage

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Inhaltsangabe:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

Rese�a del editor:

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.

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