The Freedom Economy: Gaining the MCommerce Edge in the Era of the Wireless Internet (ComputerWorld Books for IT Leaders)

G. W. Keen, Peter and Ron Mackintosh:

ISBN 10: 0072133678 / ISBN 13: 9780072133677

Verlag: Mcgraw-Hill Professional, 2001

Beschreibung

260 Seiten Osborne/McGraw-Hill 2001 : Peter G. W. Keen - gb + Su 7W-HN4P-2M3S Sprache: Englisch Gewicht in Gramm: 544.

Bestandsnummer des Verkäufers 34894

Bibliografische Details

• Titel: The Freedom Economy: Gaining the MCommerce Edge in the Era of the Wireless Internet (ComputerWorld Books for IT Leaders)
• Verlag: Mcgraw-Hill Professional
• Erscheinungsjahr: 2001
• Sprache: Englisch
• ISBN-10: 0072133678
• ISBN-13: 9780072133677
• Einband: Gebundene Ausgabe
• Zustand: Sehr gut
• Verkäuferkataloge:
  • E-Business

Über diesen Titel

Inhaltsangabe

This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.

Über die Autorin bzw. den Autor

Peter G.W. Keen (Fairfax Station, VA) has served on the faculties of Harvard, MIT, and Stanford. He is the author of nearly twenty books on business issues and was called by Forbes magazine "the consultant from paradise." Ron Mackintosh (Guildford, UK) is the CEO of Differentis, a leading mCommerce company. He has spent over thirty years in the IT industry including the last ten as one of the top executives at Computer Sciences Corporation. Prior to CSC, Ron spent ten years with Nolan Norton & Co. and Index Group, two firms that played a lead role in shaping the management and strategic approach to using IT for competitive advantage.