Fundamentals of Menu Planning

McVety, Paul J.; Ware, Bradley J.; Lévesque Ware, Claudette

ISBN 10: 0470072679 / ISBN 13: 9780470072677

Verlag: Wiley, 2008

Beschreibung

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.

Bestandsnummer des Verkäufers BSM.S7SW

Bibliografische Details

• Titel: Fundamentals of Menu Planning
• Verlag: Wiley
• Erscheinungsjahr: 2008
• Sprache: Englisch
• ISBN-10: 0470072679
• ISBN-13: 9780470072677
• Einband: Softcover
• Auflage: 3. Auflage
• Zustand: acceptable

Über diesen Titel

Inhaltsangabe

Understanding the fundamentals of menu planning is essential to building a successful foodservice concept since the menu is the foundation upon which a foodservice operation builds both its reputation and profit. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design.Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. The content in this edition is divided into three parts. Part I focuses on the evolution of the menu and includes topics such as menu trends in the industry, performing market research and creating a market survey, nutrition and dietary guidelines, and menu planning. Part II examines the financial aspects of menu planning such as performing a yield test, creating and writing standardized recipes, and recipe costing. Part III covers writing, designing, and merchandising the menu.

With this accessible resource, hospitality management students, culinary students, restaurateurs and other foodservice professionals will all gain a thorough understanding of how an effective and successfully planned menu is fundamental to the success and profitability of the wider foodservice enterprise.

Über die Autorin bzw. den Autor

Paul J. McVety is Dean of Culinary Academics at Johnson & Wales University in Providence, Rhode Island.

BRADLEY J. WARE is a Professor in the College of Culinary Arts at Johnson & Wales University in Providence, Rhode Island.

CLAUDETTE LéVESQUE WARE is a Professor in the John Hazen White School of Arts and Sciences at Johnson & Wales University in Providence, Rhode Island.