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Fundamentals of Writing for Marketing and Public Relations (Paperback)

Janet Mizrahi

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ISBN 10: 1606491733 / ISBN 13: 9781606491737
Verlag: Business Expert Press, United States, 2012
Neu Zustand: New Softcover
Verkäufer Book Depository hard to find (London, Vereinigtes Königreich)

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Beschreibung

Language: English. Brand new Book. This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. Buchnummer des Verkäufers LIE9781606491737

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Bibliografische Details

Titel: Fundamentals of Writing for Marketing and ...

Verlag: Business Expert Press, United States

Erscheinungsdatum: 2012

Einband: Paperback

Zustand: New

Über diesen Titel

Reseña del editor:

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.

Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as the following:

  • News releases
  • Newsletters
  • Brochures
  • Web copy
  • Social media (blogs and microblogs)
  • Pitch letter and media kit

Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.

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Given the scarce nature of many of the books offered by this store, Orders usually ship within 5-15 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns within 30 days of receipt. Please contact the seller directly if you wish to return an order.

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