The Future of Purpose-driven Branding: Signature Programs That Impact Society, Inspire, and Enhance a Business

Aaker, David

ISBN 10: 1631959883 / ISBN 13: 9781631959882

Verlag: Morgan James Pub, 2022

Beschreibung

225 pages. 9.00x6.00x0.59 inches. In Stock.

Bestandsnummer des Verkäufers x-1631959883

Bibliografische Details

• Titel: The Future of Purpose-driven Branding: Signature Programs That Impact Society, Inspire, and Enhance a Business
• Verlag: Morgan James Pub
• Veröffentlichungsdatum: 2022
• Sprache: Englisch
• ISBN-10: 1631959883
• ISBN-13: 9781631959882
• Bindung: Paperback
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm's social effort, and advance their business.

Über die Autorin bzw. den Autor

Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet―a consultancy that helps clients unlock uncommon growth in the face of disruption―and the creator of the Aaker Model™. Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding, Building Strong Brands, and Creating Signature Stories. Outside of his published works, Aaker’s writing can be found on Prophet’s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.