GLOBAL EDITION - Marketing: An Introduction, 14th Edition

Armstrong, Gary; Kotler, Philip; Opresnik, Prof Marc Oliver

ISBN 10: 129229499X / ISBN 13: 9781292294995

Verlag: Pearson, 2019

Beschreibung

Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL. Bestandsnummer des Verkäufers ABE-1582104394725

Bibliografische Details

Titel: GLOBAL EDITION - Marketing: An Introduction,...

Verlag: Pearson

Erscheinungsdatum: 2019

Einband: Soft cover

Zustand: New

Über diesen Titel

Inhaltsangabe:

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
 
For undergraduate principles of marketing courses.
This package includes MyLab.
 

An introduction to marketing using a practical and engaging approach

Marketing: An Introduction  shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 
14th Edition  reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
 

Reach every student by pairing this text with Pearson MyLab Marketing
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Über die Autorin bzw. den Autor:

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.