Gaining & Sustaining Competitive Advantage, 4/e

Jay B. Barney

ISBN 10: 013612092X / ISBN 13: 9780136120926

Verlag: Phi Learning', 2010

Beschreibung

Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.

Bestandsnummer des Verkäufers 1000009826228-7537

Bibliografische Details

• Titel: Gaining & Sustaining Competitive Advantage, 4/e
• Verlag: Phi Learning'
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 013612092X
• ISBN-13: 9780136120926
• Einband: Hardcover
• Auflage: 4. Auflage
• Zustand: Good

Über diesen Titel

Inhaltsangabe

Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

Reseña del editor

For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.