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Inhaltsangabe: Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system.

This ideation book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble. The authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system.

Discover how leading companies feed their Idea-To-Launch Process with a steady stream of blockbuster new product ideas from internal and external sources. Also, learn the pros and cons of the top ideation methods including: voice of customer, peripheral vision, immersion, open innovation, disruptive technologies, brainstorming, fundamental research and more.

The Complete Guide on Ideation

  • Understand and compare top new product ideation methods
  • Implement an effective idea generation system
  • Learn how to create innovation strategies and roadmaps that drive results
  • Link your idea generation system to your Idea-To-Launch Process
  • Learn how leading companies generate breakthrough new products.

Key Topics:
  • Objective, unbiased evaluation of top ideation methods used by leading companies
  • How to establish a strategic Discovery Stage including Product and Technology Roadmaps
  • How to screen new ideas for winners with the latest idea scoring techniques
  • What peripheral vision is and how to use it to dodge technical and environmental threats
  • Concrete and actionable ways to encourage creative thinking from employees
  • How to capture ideas from traditional, proven sources and unexpected external sources
  • Accelerate time to market by linking idea capture systems to Idea-To-Launch Process
  • Generating ideas for fundamental research, technology developments and platforms.

From the Back Cover: Senior executives are experiencing a shortage of game-changing ideas that drive growth. This book explains how to feed the innovation funnel with a steady stream of breakthrough new product ideas, providing numerous examples of the methods, approaches and techniques used by leading companies such as Motorola and Procter & Gamble. Learn more about the impact you can make by leveraging an innovation strategy, voice-of-customer research, external ideas via open innovation, employees? creative talent and fundamental research. Establish a proactive Discovery Stage that focuses on the drivers of innovation performance to transform your organization into an innovation machine.

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Verlag: Product Development Institute Inc. (2009)
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Buchbeschreibung Product Development Institute Inc., 2009. PAP. Buchzustand: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Buchnummer des Verkäufers IQ-9780973282726

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Buchbeschreibung Product Development Institute Inc. Paperback. Buchzustand: New. Paperback. 270 pages. Dimensions: 8.9in. x 5.9in. x 0.8in.Companies are experiencing a shortage of game-changing ideas that drive growth. This is a how to book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15 ideation methods used by leading companies. This book explains how to feed your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. This ideation book explains how to feed your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble. The authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. Discover how leading companies feed their Idea-To-Launch Process with a steady stream of blockbuster new product ideas from internal and external sources. Also, learn the pros and cons of the top ideation methods including: voice of customer, peripheral vision, immersion, open innovation, disruptive technologies, brainstorming, fundamental research and more. The Complete Guide on Ideation Understand and compare top new product ideation methodsImplement an effective idea generation systemLearn how to create innovation strategies and roadmaps that drive resultsLink your idea generation system to your Idea-To-Launch ProcessLearn how leading companies generate breakthrough new products. Key Topics: Objective, unbiased evaluation of top ideation methods used by leading companiesHow to establish a strategic Discovery Stage including Product and Technology Roadmaps How to screen new ideas for winners with the latest idea scoring techniques What peripheral vision is and how to use it to dodge technical and environmental threatsConcrete and actionable ways to encourage creative thinking from employees How to capture ideas from traditional, proven sources and unexpected external sourcesAccelerate time to market by linking idea capture systems to Idea-To-Launch Process Generating ideas for fundamental research, technology developments and platforms. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Buchnummer des Verkäufers 9780973282726

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Buchbeschreibung Product Development Institute Inc., United States, 2009. Paperback. Buchzustand: New. New.. Language: English . Brand New Book ***** Print on Demand *****.Companies are experiencing a shortage of game-changing ideas that drive growth. This is a how to book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to feed your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: Buchnummer des Verkäufers APC9780973282726

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Buchbeschreibung Product Development Institute Inc., United States, 2009. Paperback. Buchzustand: New. New.. Language: English . Brand New Book ***** Print on Demand *****. Companies are experiencing a shortage of game-changing ideas that drive growth. This is a how to book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to feed your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: Buchnummer des Verkäufers APC9780973282726

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Buchbeschreibung Product Development Institute Inc., 2009. PAP. Buchzustand: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Buchnummer des Verkäufers IQ-9780973282726

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