Generative Artificial Intelligence-Driven Innovation: Strategies and Ethical Frameworks for Responsible AI

Artificial Intelligence stands as a pivotal force in reshaping industries and redefining possibilities.

This book offers a comprehensive exploration of AI's transformative potential, examining its applications across marketing, creative arts, law, healthcare, business, and beyond. This book delves into critical areas such as AI-driven content generation for marketing, ensuring authenticity in AI-created content, optimizing customer journey mapping, and utilizing AI for enhanced diagnostic and monitoring capabilities.

Beyond the theoretical, the book offers practical insights into integrating AI into various domains, balancing technological advancement with ethical considerations. Explore the role of digital transformation in supply chain resilience, uncover the latest AI applications in accounting information systems, and use business intelligence for decision-making through AI. Authored by experts in the field, this book serves as a vital resource for researchers, scholars, IT professionals, managers, business owners, policymakers, and anyone seeking to understand and navigate the AI revolution responsibly.

Abdalmuttaleb M.A. Musleh Al-Sartawi (Ph.D.) is the Chairperson of the Accounting, Finance & Banking Department at Ahlia University, the Kingdom of Bahrain. He is a certified Senior Fellowship Advance HE (SFHEA), UK. He has been ranked by Stanford University as one of the World’s Top 2% Scientists in 2022 to 2025. He was awarded the Obada Prize: "The Inspiring Arab Researcher", Abu Dhabi University, UAE, in May 2024. Moreover, he is the Editor-in-Chief of two journals: the International Journal of Electronic Banking (IJEBank), Inderscience and Journal of Knowledge Management and Artificial Intelligence, Natural Sciences Publishing. He is also an Associate Editor in Discover Sustainability, Springer.

Al-Sartawi has presented and published many papers in regional and international conferences and journals. In addition, Al-Sartawi is the chair and the editor of two international conferences: the European, Asian, Middle Eastern, North African Conference on Management & Information Systems (EAMMIS) and the International Conference on Global Economic Revolutions (ICGER). He is a member of various editorial boards and technical committees in international referred journals and conferences.

Arafat Salih Aydıner (Ph.D.) earned his Master's degree in Information Systems from the New Jersey Institute of Technology in the US. During his time in the US, he worked as a research assistant at Rutgers University and as a researcher at MERI Institute, focusing on database systems, system analysis, location-based web systems, image processing, and Geographic Information Systems (GIS).

After returning to Turkey, he worked at various companies in database and project management, and in the management of GIS-based systems. From 2008 onwards, he continued his management and product development activities in his own businesses in the pharmaceutical and pharmacy sector. In early 2016, he completed his PhD in Business Administration at Bahçeşehir University. Following his doctorate, he started teaching courses on e-Commerce, Technology and Innovation Management, and Management Information Systems at Medipol University. In 2017, he became an Associate Professor and started his role as the Head of the Department of Management Information Systems at Istanbul Medeniyet University, a position he still holds.

During his time at Kocaeli University, he held various positions in the National Youth Foundation. He participated in activities of the National View Organization in the US. Additionally, he is a board member of Yedi Hilal Management, a board member of the Pharmaceuticals and Pharmacy Foundation, and a board member of the Turkish Badminton Federation. In 2018, he was elected president at the regular congress of the Informatics Technologies Association.