Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

Reed, Jon

ISBN 10: 0133066274 / ISBN 13: 9780133066272

Verlag: FT Press, 2012

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0133066274I4N00

Inhaltsangabe:

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

• Create a website
• Get found on Google
• Get your email marketing right
• Create content your market will value with blogs, podcasts, video and images
• Promote your business with social networking sites such as Facebook, LinkedIn and Twitter
• Develop a coherent online marketing plan
• Manage your online marketing workload
• Measure your results

Über die Autorin bzw. den Autor: Jon Reed is a social media consultant, trainer, lecturer, writer, and blogger. He previously worked in publishing for 10 years, including as publishing director for McGraw-Hill. He runs the following businesses:

• Reed Media (www.reedmedia.eu)—a social media consultancy business, offering social media production and training.
• Small Business Studio (www.smallbusinessstudio.co.uk)—a web design, branding, and marketing agency for start-ups and entrepreneurs.
• Publishing Talk (www.publishingtalk.eu)—a blog and online community of authors and publishers interested in social media, digital publishing, and the future of the industry.

He also blogs about anything else that interests him at www.jonreed.co.uk, and can be found on most social networking sites. Follow him on Twitter at @jonreed or @getuptospeed and find links to him on the other social sites he uses at www.getuptospeed.biz.

Bibliografische Details

Titel: Get Up to Speed with Online Marketing: How ...
Verlag: FT Press
Erscheinungsdatum: 2012
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket