The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication Series)

ISBN 10: 0415995140 / ISBN 13: 9780415995146

Verlag: Routledge, 2009

Beschreibung

The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.

Bestandsnummer des Verkäufers BSM.RYH0

Bibliografische Details

• Titel: The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication Series)
• Verlag: Routledge
• Erscheinungsjahr: 2009
• Sprache: Englisch
• ISBN-10: 0415995140
• ISBN-13: 9780415995146
• Einband: Softcover
• Auflage: 2. Auflage
• Zustand: acceptable

Über diesen Titel

Inhaltsangabe

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Über die Autorin bzw. den Autor

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.

Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.