Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

Sprache: Englisch

Verlag: Routledge, 2015

0415748844 / 9780415748841

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Artikelbeschreibung des Verkäufers

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author?s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.…

Bestandsnummer des Verkäufers 00099582338

Titel
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide
Autor
Arhlene A Flowers
Verlag
Routledge
Erscheinungsjahr
2015
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0415748844
ISBN-13
9780415748841

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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