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Inhaltsangabe: Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. THE GO STORY is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
Über den Autor: Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year last year. Kenny Kemp is the business editor of the Sunday Herald and was Scotland's Business Writer of the Year in 2001.
Buchbeschreibung Sphere, 2005. Paperback. Buchzustand: Good. USED BUT OTHERWISE OF GOOD QUALITY ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Buchnummer des Verkäufers mon0002550452
Buchbeschreibung Sphere, 2005. Paperback. Buchzustand: Fair. Paperback; English language; a worn but readable copy. Your book will be securely packed and promptly dispatched from our UK warehouse. For buyers outside the UK we now offer significantly lower rates on our airmail shipping. Buchnummer des Verkäufers 06418sma002
Buchbeschreibung Sphere 01/12/2005, 2005. Buchzustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Buchnummer des Verkäufers 7719-9780751535600
Buchbeschreibung Sphere 01/12/2005, 2005. Buchzustand: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Buchnummer des Verkäufers 9053-9780751535600
Buchbeschreibung Sphere 01/12/2005, 2005. Buchzustand: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Buchnummer des Verkäufers 9053-9780751535600
Buchbeschreibung Time Warner Paperbacks, 2005. Paperback. Buchzustand: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Buchnummer des Verkäufers mon0001697441
Buchbeschreibung Sphere, 2005. Paperback. Buchzustand: Used; Good. Buchnummer des Verkäufers mon0001666455
Buchbeschreibung Time Warner Paperbacks, 2005. Paperback. Buchzustand: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Buchnummer des Verkäufers mon0001848195
Buchbeschreibung Sphere, 2005. Paperback. Buchzustand: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Buchnummer des Verkäufers mon0005505245
Buchbeschreibung Paperback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR001234460