Go to Market Strategy

Friedman, Lawrence

ISBN 10: 0750674601 / ISBN 13: 9780750674607

Verlag: Taylor & Francis Group, 2002

Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 13247584-75

Inhaltsangabe:

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

· Which markets offer the best opportunities for profitable growth?

· What do my target customers need? How can I do a lot more business with them?

· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

· Do I have the right product or solution? How can I create broader customer interest in my offerings?

· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

Über die Autorin bzw. den Autor: Lawrence G. Friedman

Bibliografische Details

Titel: Go to Market Strategy
Verlag: Taylor & Francis Group
Erscheinungsdatum: 2002
Einband: Hardcover
Zustand: Fine
Auflage: 1 Edition.