Google Analytics Demystified (4th Edition)

Mokalis, Alexa L. Alexa L. Mokalis, Joel J. Davis,

ISBN 10: 1545486913 / ISBN 13: 9781545486917

Verlag: CreateSpace Independent Publishing Platform, 2018

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9781545486917

Inhaltsangabe:

This book is now out of date as Google Analytics is transitioning to GA4.

Über die Autorin bzw. den Autor: Alexa Mokalis is an instructor in the School of Journalism & Media Studies at San Diego State University. Alexa teaches students how brands can strategically traverse the social media landscape to improve customer interaction and brand success. She is Google Analytics certified and applies her knowledge of analytics and social media as a consultant to a number of local companies. Joel Davis has earned Google certifications in Analytics, AdWords and Mobile. In addition to being the co-author of Google Analytics Demystified (4e) he is also the author of Pass the Google Certification Exam, Google Optimize Demystified, and Advertising Research: Theory and Practice. Joel is a professor at San Diego State University where he teaches students the fundamentals of advertising strategy and research as well as the interpretation and application of Google Analytics, Data Studio and Optimize.

Bibliografische Details

Titel: Google Analytics Demystified (4th Edition)
Verlag: CreateSpace Independent Publishing Platform
Erscheinungsdatum: 2018
Einband: Softcover
Zustand: Very Good
Auflage: 4. Auflage