The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verk�ufers GOR009030945

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Bibliografische Details

Titel: The Graphic Communication Handbook (Media ...

Verlag: Routledge

Erscheinungsdatum: 2011

Einband: Paperback

Zustand: Very Good

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Rese�a del editor:

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

introductions that frame relevant debates
case studies, examples and illustrations from a range of campaigns
philosophical and technical explanations of topics and their importance.

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