Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication

ISBN 10: 1616896396 / ISBN 13: 9781616896393

Verlag: Princeton Architectural Press, 2017

Great shape! Has a publisher remainder mark. hardcover Used - Very Good 2017. Bestandsnummer des Verkäufers BB-156442

Inhaltsangabe:

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

Über die Autorin bzw. den Autor: Henry Hongmin Kim is a Korean-born, US-based graphic designer, educator, and theorist. Currently the global design director at the Coca-Cola Company, Kim was previously associate chair of the Graphic Design Department at the Savannah College of Art and Design in Atlanta, Georgia.

Bibliografische Details

Titel: Graphic Design Discourse: Evolving Theories,...
Verlag: Princeton Architectural Press
Erscheinungsdatum: 2017
Einband: Hardcover
Zustand: Very Good