Great Demo!: How to Create and Execute Stunning Software Demonstrations

Cohan, Peter E.

ISBN 10: 0595274579 / ISBN 13: 9780595274574

Verlag: iUniverse, 2003

Beschreibung

Bestandsnummer des Verkäufers Abebooks98105

Bibliografische Details

Titel: Great Demo!: How to Create and Execute ...

Verlag: iUniverse

Erscheinungsdatum: 2003

Einband: Paperback

Zustand: New

Über diesen Titel

Reseña del editor:

These are exciting and challenging times in the software industry. It is now more important than ever to connect and succeed in the sale of software products. Great Demo! provides sales and technical sales staff with tools and methods to dramatically increase the probability of success in closing business through substantially improved software demonstrations:

"...it directly applies to my situation and might have already helped us with a $250,000 order!"

"Thanks for writing the book...really good stuff for experienced people to be reminded of, and new folks to take to heart."

The problems faced by sales teams are examined along with the real costs incurred in typical sales processes today. The "Great Demo!" method is presented simply and clearly, and elaborated more fully in each successive chapter, providing a rich toolkit for technical sales staff and the sales team as a whole. Real-life anecdotes, examples and "axioms" offer humorous and effective punctuation to the material.

Great Demo! reads easily on a plane between sales calls and is well organized to provide easy access to specific ideas and materials as a handy reference tool. It dramatically increases the probability of success for each subsequent sales project - and that's the key objective!