De Gruyter Handbook of Corporate Reputation Management : Revitalising the Field for Research and Practice

In view of major current challenges such as climate change, geopolitical changes and the rapid progress of technology and digitalization, research into corporate reputation is more important today than ever before.

This handbook provides a comprehensive overview of the topic of corporate reputation and combines theoretical insights with practical examples and future forecasts.

T C Melewar is Professor of Marketing and Strategy and the Head of Department (Marketing, Branding and Tourism) at the Business School, Middlesex University London, UK. TC’s research and publications are in the areas of branding, corporate identity and international marketing. Prior to joining Middlesex University, TC was a Professor at Brunel University and Zurich University of Applied Sciences (ZHAW) in Switzerland. He also has held academic positions at the University of Warwick (Warwick Business School) and De Montfort University in the UK and MARA Institute of Technology, Malaysia. Professor TC co-authored eleven books on consumer behaviour, corporate branding, strategic marketing, place branding, strategic brand management and international marketing. His research has been published in top-tier international journals including Business Ethics Quarterly; Journal of World Business, Journal of International Business Studies, International Marketing Review, Journal of Business Research, European Journal of Marketing, International Journal of Management Reviews, Industrial Marketing Management, Technological Forecasting and Social Change among others. He has contributed chapters in edited books, published case studies and teaching notes. His research outputs have appeared in the media and press. He has also conducted executive courses for international companies including Sony, British Steel, Nestle, Safeway. Professor TC has been involved as guest editors for journals including Business Ethics Quarterly, Journal of World Business, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Brand Management, Management Decision, Qualitative Market Research: An International Journal among others.

Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London. Pantea has been working in the field of design, branding, and marketing since 1996, and she has experience as a creative innovator and practical problem-solver in visual identity, graphic design, and branding in different sectors. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach based on two research streams: (i) corporate brand design and identity, and (ii) sustainable development goals (SDGs). Pantea has been published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing, International Journal of Hospitality Management, and others. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management, and European Journal of International Management (EJIM), among others.

Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK); and Associate Editor in the Marketing section of Journal of Business Research. His main teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process. Charles qualified as a Chartered Marketer, elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. He was awarded the Vice Chancellor’s Award for Teaching Excellence for improving the interactive student learning experience at Brunel University. He has published in journals such as Journal of International Marketing, Journal of Business Research; Computers in Human Behavior; Psychology & Marketing; Information Technology & People; International Journal of Electronic Commerce; and European Journal of Marketing. Books include Smart Retailing: Technologies and Strategies, (Palgrave, research monograph, joint-authored with Dr Eleonora Pantano); Internet Retailing and Future Perspectives 1st & 2nd editions (Routledge, research monograph combined textbook, joint-authored inter alia with Dr Eleonora Pantano; Marketing the e-Business 1st & 2nd editions (joint-authored with Dr Lisa Harris); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave). His research into shopping styles has received extensive coverage in the popular media including TV appearances with Sir Trevor McDonald OBE and Adrian Edmondson. Pure research into why people buy has led to applied research projects on business and public funded research, making contributions to knowledge and impact of commercial value to the real world of business and the community, including for example, a new environmental psychology conceptual framework for shopper responses to retail atmospherics – the ‘SEER’ model. Current research focuses on (e-)consumer behaviour, especially in relation to consumer wellbeing and responses to technological advances.