Titel: Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing (Paperback or Softback)
Verlag: Morgan James Publishing 9/1/2005
Erscheinungsjahr: 2005
Sprache: Englisch
ISBN-10: 193359618X
ISBN-13: 9781933596181
Einband: Paperback or Softback
Zustand: New
Gewicht: 0,64�Pfund
Buchtyp: Book

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This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more!

�ber die Autorin bzw. den Autor

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

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