M Guide 2008-2009 Edition : AMA's Essential Marketing Directory

{MARKETING}

Verlag: American Marketing Association, Chicago, Illinois, 2008

Beschreibung

"Desinging and implementing a successful marketing program becomes more demanding everyday. The range of available approaches, tactics, and potential partners is exploding. That's why the 2008-2009 M GUIDE is your best resource for navigating both the off- and online channels. The AMA compiles this directory to help ensure that you are effective-and efficient-in your practice of marketing. It maps a wide range of resources available to you from its people {academics and practitioners from around the world}, its marketing services firms {many with a breadth of services and experience}, and through its network of local chapters. In addition this DIRECTORY provides you with everything you need to know about the American Marketing Association and the services it provides to its members." This book has approximately 475 pages and is illustrated. Overall a FINE copy of this VERY SCARCE title. Bestandsnummer des Verkäufers 054412

Bibliografische Details

Titel: M Guide 2008-2009 Edition : AMA's Essential ...

Verlag: American Marketing Association, Chicago, Illinois

Erscheinungsdatum: 2008

Einband: Pictorial Softcover

Zustand: Fine

Auflage: 2008-2009 Edition