A Handbook of Qualitative Methodologies for Mass Communication Research

Nicholas W. Jankowski, Klaus Bruhn Jensen

ISBN 10: 1138134864 / ISBN 13: 9781138134867

Verlag: Routledge 2015-12-22, 2015

Beschreibung

Bestandsnummer des Verkäufers 6666-TNFPD-9781138134867

Bibliografische Details

• Titel: A Handbook of Qualitative Methodologies for Mass Communication Research
• Verlag: Routledge 2015-12-22
• Erscheinungsjahr: 2015
• Sprache: Englisch
• ISBN-10: 1138134864
• ISBN-13: 9781138134867
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.

Über die Autorin bzw. den Autor

Nicholas W. Jankowski, Klaus Bruhn Jensen