Harnessing AI and Predictive Analytics for Decision-Making and Competitive Advantage

The rapid developments of artificial intelligence (AI) and predictive analytics drive powerful changes in competitive decision-making capabilities of industries worldwide. The growing dependence of modern organizations on predictive information from AI enables them to improve their business intelligence systems and optimize their operational procedures as well as develop strategic solutions. The combination of machine learning and big data analytics with AI-controlled automation accelerates operations and innovates business approaches to seek long-term market superiority. Harnessing AI and Predictive Analytics for Decision-Making and Competitive Advantage examines the current progress in AI technology with emphasis on its uses for business intelligence analysis, risk evaluation, marketing methods, and more. It presents a thorough discussion about organizational strategies for using AI to develop data-based decisions which drive competition. Covering topics such as business resilience, employment dynamics, and risk response, this book is an excellent resource for academicians, industry professionals, policy analysts, government officials, and more.

Sandeep Poddar , presently the Deputy Vice Chancellor (Research & Innovation) of Lincoln University College, Malaysia. He also served as Senior Research Director and Executive Editor (Publications), Lincoln University College, Adjunct Faculty (Honorary), Bharat Center Canada. He has graduated from University of Calcutta in 1993 with Honours in Zoology, he has obtained Post Graduate Diploma in Dietetics from All India Institute of Hygiene and Public Health 1995, Master of Science in Zoology with specialization in Biochemical Genetics from Dayalbagh Educational Institute 1998 with distinction. In addition to this he also obtained Master of Business Administration (MBA) from Lincoln University College in 2021. He has completed PhD in Zoology from Vivekananda Institute of Medical Sciences on Cytotoxicity in 2004. After completing PhD he pursued Post-Doctoral Research in different projects on Hemoglobinopathies and Oral Cancer mutation. He is serving as reviewer of several International Journals. He has published several research papers, organized international conferences, and edited books in Malaysia, Australia and India. Dr. Sandeep is founder Secretary of Dr. Tarak Nath Podder Memorial Foundation, Kolkata, India.

Prashant Kumar Siddhey holds a Doctorate and Master’s in Management and boasts a comprehensive professional journey spanning over 17 years in both the industrial and academic realms. Currently serving as a Professor at Prestige Institute of Business Management, Indore, he brings a wealth of experience from collaborating with renowned institutes and universities, demonstrating adeptness in successfully managing diverse academic and administrative responsibilities. Dr. Siddhey has also contributed significantly as a founding member in administrative roles within various universities. With a prolific record, he has authored over 40 publications, including books, research articles, case studies, and journals indexed in ABDC/ Scopus/ WoS etc. Actively engaged with Industrial and Academic Societies, Dr. Siddhey remains a dynamic and integral part of the academic and industrial communities.

Amiya Bhaumik , Founder President of Lincoln University College, Malaysia. Dr Amiya holds a Bachelor and double Master degrees, and a PhD in a number of disciplines such as biology, culture and psychology, and international management . He is a founder, former Vice Chancellor, and now President of Lincoln University College Malaysia which offers more than 160 programs including various PhDs and MBBS programs via 12 faculties. He is a visionary leader for developing society via education and training . He has worked with many international organisations. Most notable position was Director of International for Ottawa University (USA). He also serving as Mayor for the City of Akko in Gombe, Africa 2022 till date. He has been awarded Bintang Cemerlang Melaka (B.C.M.) in the year 2020 by Government of Melaka, Malaysia. While working with international universities he has gained various types of educational development work that include writing policies and strategies of education for a number of countries. He has travelled all the continents of world too more than 120 countries that inclue to Europe, Africa, Asia, North America, Latin America and Australasia for his work. He has vast editorial work of several books from reputed publishers like NOVA sc Inc USA, IGI Global, and more than 200 research publications in reputed journals. He is also serving as Editor in Chief of different journals in Malaysia and Australia. Dr Amiya believes in Abraham Lincoln’s philosophy of providing education to each and every human being of the world. Further, that through education we can help each and every human being to manifest their hidden divinity, power, strength and scholarships of wisdom to the humanity. Dr Amiya terms this kind of activity as “WORK IS WORSHIP”. Wih this self discipline, Prof Bhaumik has expanded Lincoln University College and its programs in more than 30 over countries . Lincoln University College has extensive programs in health care especially medicine where students upon graduation apply for USA, UK, Australia medical licensing examination . Recent achievement of Lincoln University College is to open higher Education program in Sydney (Australia) which is approved by the Government of Australia.