Hello, My Name is Awesome: How to Create Brand Names That Stick

Alexandra Watkins

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Sprache: Englisch

Verlag: Berrett-Koehler Publishers, 2019

1523099984 / 9781523099986

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Verkäufer:in bei AbeBooks seit 23. März 2026

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Artikelbeschreibung des Verkäufers

One of Inc. Magazine's "Top 10 Marketing Books": The "must-read" guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable). To many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile-and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a "Top 10 Branding Book" by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business. "Jam-packed with sound advice." -Publishers Weekly.…

Bestandsnummer des Verkäufers CIN1523099984G

Titel
Hello, My Name is Awesome: How to Create Brand Names That Stick
Autor
Alexandra Watkins
Verlag
Berrett-Koehler Publishers
Erscheinungsjahr
2019
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1523099984
ISBN-13
9781523099986

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 4 Sternen

Verkäufer:in bei AbeBooks seit 23. März 2026

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,80
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