High Visibility: Transforming Your Personal and Professional Brand. Dieser Artikel ist nicht verfügbar.High Visibility: Transforming Your Personal and Professional Brand

The classic guide to personal and public image-making in any profession--now updated for the Digital Age
The original edition ofHigh Visibilitywas a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success and status. Now, in the new Third Edition, international communication expert Irving Rein and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility.
"High Visibilitybrilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, author ofMarketing Warfare

Irving Rein is a professor of communication studies at Northwestern University. He is an internationally known expert on public communication and popular culture and a consultant to highly visible individuals and corporations.

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He is one of the world's foremost marketing experts and the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide.

Michael Hamlin is the managing director of TeamAsia, a strategic marketing communications consulting firm. He is an international corporate and personal brand consultant and is based in Asia.

Martin Stoller was a clinical professor of organizational behavior at Northwestern University's Kellogg School of Management. He consulted internationally with corpora-tions on persuasion and visibility issues.