How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

Winslow Farrell, Brian Arthur

ISBN 10: 0752820958 / ISBN 13: 9780752820958

Verlag: Orion Business (an Imprint of The Orion Publishing Group Ltd ), 1998

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780752820958

Inhaltsangabe:

A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market consultant Winslow Farrell offers a breakthrough approach uncovering the hidden patterns behind hits.Applying Complexity theory - the science that examines the interactions of various factors in complex systems - to modern businessproblems, Farrell sheds light on the intricate world of consumer behaviour. In doing so, he helps managers to identify the emerging patterns and forces that lead to a hit and the triggers that will enable business es to capture and sustain that hit.

Bibliografische Details

Titel: How Hits Happen: Forecasting Predictability ...
Verlag: Orion Business (an Imprint of The Orion Publishing Group Ltd )
Erscheinungsdatum: 1998
Einband: Paperback
Zustand: Very Good