What's Your Hook?: 26 creative ways to make your message stick

Carroll, Kevin

ISBN 10: 098196088X / ISBN 13: 9780981960883

Verlag: Second Avenue Press (edition ), 2012

The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. Bestandsnummer des Verkäufers 098196088X-10-1

Inhaltsangabe:

Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare".) So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.

Über die Autorin bzw. den Autor: Kevin Carroll is a former advertising executive and today he makes his living as an communication coach and motivational speaker. His passion is to help others look, act and sound like leaders.

Bibliografische Details

Titel: What's Your Hook?: 26 creative ways to make ...
Verlag: Second Avenue Press (edition )
Erscheinungsdatum: 2012
Einband: Paperback
Zustand: New