Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World

After two decades of technological disruption, economic collapse, social upheaval, political polarization and a war on terror, one generation carries on its shoulders the responsibility to return us to a time of social balance and economic growth. The Hooked Up Generation was born into disruption, but is destined to lead the world into a transcendental period of tolerance and peace. They are hooked on the Internet, hooked together by the Internet, and hooking up in relationships managed and defined by the Internet.

Jack Myers tells you why today’s college students may prove to be the next Great Generation and possibly the greatest generation of the 21st century. The Hooked Up Generation will make you hopeful about its future and yours.

Once again, Jack Myers has his fingers on the pulse on the very latest, the impulses of the kids who will one day run the whole show, and he has the statistics to back up his cogent insights. This is by turns an absorbing, disturbing and ultimately indispensable account of a hugely misunderstood demographic group that will shape our future. Myers clearly has done his homework and the result is this superb study.
~ Ken Burns, Filmmaker

At the Newhouse School, we are living with the Hooked Up Generation and experiencing the extraordinary transformation that Jack Myers has brilliantly captured. This is a must read for educators, parents and all those who care about the next generation of leaders.
~ Lorraine Branham, Dean, S.I. Newhouse School of Communications at Syracuse University

These Internet Pioneers, born between 1991 and 1995, are not like us. They absorbed the Internet like a native language while the rest of us struggled to learn it. Any time now, these pioneers will be commanding the agenda — and we’d better understand them. Hooked Up is the best guide to the future that I’ve yet come across.
~ Sir Martin Sorrell, CEO, WPP Group

The Hooked Up Generation is rewriting feminism, sexuality, politics, education, language, relationships, and media. This accessible and fascinating book brings new insights into how our cyber-society is shaping a captivating generation. The message is clear: the Hooked Up Generation offers hope for the future of our planet.
~ Mary Brabeck, Dean of the Steinhardt School, New York University

Jack’s new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and how they are likely to impact business, culture and society. Jack is a media ecologist and chairman of Media Advisory Group, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack speaks internationally on the impact of emerging media technologies on society, culture and business. He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature for Hank Aaron: Chasing the Dream. His most recent production is the Focus Forward documentary series with Morgan Spurlock’s Cinelan Group, underwritten by GE.

His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today's dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. He began his career in sales and management positions at Metromedia Outdoor, ABC Radio and CBS Television, While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. He studied Media Ecology with Dr. Neil Postman at NYU and Radio-TV at Syracuse University.