ICT Transforms Customer Satisfaction

Jain, Ruchi; Khandelwal, Palak

ISBN 10: 6206780007 / ISBN 13: 9786206780007

Verlag: LAP LAMBERT Academic Publishing, 2023

Print on Demand. Bestandsnummer des Verkäufers 407326929

Inhaltsangabe:

This book examines how ICT applications impact customer satisfaction in life insurance, using LIC as a case study. It analyzes the link between ICT integration and improved customer contentment, addressing implementation challenges and providing strategies to overcome resistance. Highlighting LIC's history, services, and digital transformation, the book emphasizes ICT's role in enhancing customer experiences. It covers data analysis, user feedback, and ICT's influence on consumer preferences, offering insights and recommendations for insurance companies to enhance satisfaction through technology. Tailored for professionals and researchers, the book guides insurance enterprises in leveraging ICT's potential in the life insurance sector.

Über die Autorin bzw. den Autor: Dr. Ruchi Jain: Assoc. Prof. mit 17 Jahren Erfahrung an der IIS Univ. PhD, MBA, M.Com, NET, SET, PGDHE. 30+ Veröffentlichungen (5 Scopus), 42 Präsentationen. Genehmigter PhD-Guide, Mentor: Dr. Palak Khandelwal: Unabhängige Forscherin. PhD in Finanzen, M.Com, PGDHE. Schwerpunkt: ANN-Anwendungen im Finanzwesen. 5+ Veröffentlichungen (1 Scopus), 5 Konferenzen.

Bibliografische Details

Titel: ICT Transforms Customer Satisfaction
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2023
Einband: Softcover
Zustand: New