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Bibliografische Details

Titel: INTERNATIONAL EDITION---Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases, 19th edition
Verlag: McGraw-Hill Education
Erscheinungsjahr: 2013
Sprache: Englisch
ISBN-10: 0077537106
ISBN-13: 9780077537104
Einband: Paperback
Auflage: Internationale Ausgabe
Zustand: New
Buchtyp: book

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Inhaltsangabe

The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions, deepening students� understanding of the material in the process. While this 19th edition retains the 12-chapter structure of the prior edition, every chapter �indeed every paragraph and every line � has been re-examined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new IllustrationCapsules, to enrich understanding of the content and to provide students with a ringsideview of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroringboth the penetrating insight of academic thought and the pragmatism of real-world strategic management.

Thompson 19e, your best case scenario!

Rese�a del editor

The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions, deepening students’ understanding of the material in the process. While this 19th edition retains the 12-chapter structure of the prior edition, every chapter –indeed every paragraph and every line – has been re-examined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new IllustrationCapsules, to enrich understanding of the content and to provide students with a ringsideview of strategy in action. The result is a text that cuts straight to the chase in terms of what students really need to know and gives instructors a leg up on teaching that material effectively. It remains, as always, solidly mainstream and balanced, mirroringboth the penetrating insight of academic thought and the pragmatism of real-world strategic management.

Thompson 19e, your best case scenario!

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