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Inhaltsangabe: How do you measure the imagination? How do you quantify an epiphany? This title shows how research is deepening our understanding of the human imagination. It reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.
Review: Amazon Best Books of the Month, March 2012: Combining cutting-edge neurological research with the age-old mystery of how and when inspiration strikes, Jonah Lehrer’s Imagine: How Creativity Works is a fun, engaging study of creativity. Lehrer uses case studies like 3M’s and Pixar’s innovative corporate cultures and Bob Dylan’s songwriting habits to frame scientific findings about the brain and where creativity comes from. You won’t find exercises to help you think more creatively or ways to avoid creative blocks in this book. Instead, you’ll learn how and why creativity is stimulated by certain activities—like looking at the color blue, traveling, or daydreaming productively—and how these activities stimulate creativity in everyone, not just in ‘creative’ people. Lehrer’s focus is as wide and fascinating as his topic itself and there’s something to engage every reader, no matter where you rate yourself on the creativity spectrum. --Malissa Kent
Amazon Exclusive: Jad Abumrad Reviews Imagine
Jad Abumrad is host and creator of the public radio hit Radiolab, now in its seventh season and reaching over a million people monthly. Abumrad has won numerous awards, including a National Headliner Award in Radio and an American Association for the Advancement of Science (AAAS) Science Journalism Award. Read his exclusive Amazon guest review of Imagine:
As a storyteller, I'm in awe of Jonah Lehrer.
It's rare that you read a book where every page has at least one "Aha!" moment, one moment per page that grabs your perspective and gives it a good shake. In other words, while reading this book, I kept experiencing the very phenomenon Jonah is investigating--the sensation of insight. That pleasant brain fever that overtakes you when you suddenly, in a flash, see the world in a new way.
This book is the single best attempt I've ever read (and I've read many) to demystify human creativity. To puncture the age-old mysteries: how do insights happen? How can I make them happen more?
The beauty here is in what Jonah chooses to notice. Bob Dylan, W.H. Auden, the inventor of the Post-It Note, an autistic surf champion . . . they all become gorgeously rendered wormholes into the inner wonders of the human mind. And because of his background in neuroscience, when Jonah does the brain, he delivers the goods.
And finally: though this isn't a self-help book (thank God for that), at the end of it, you're left with a set of ideas and practices that you can actually use.
I do believe this book will set a new standard for science journalism. I for one will be handing it out as a Christmas presents for years to come.
Buchbeschreibung Canongate Books, 2012. Buchzustand: Good. Export & Airside ed. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP83245728
Buchbeschreibung Buchzustand: Acceptable. Cover has some rubbing and edge wear. Buchnummer des Verkäufers 2Y68H3002BAJ
Buchbeschreibung Canongate Books, 2012. Softcover. Buchzustand: Used: Very Good. Very good.Paperback Advanced Reading Copy. Paperback Plain cover pre-release first-edition. Artwork black and white, some artwork and images might be missing. Copy not final and there may be typos. Buchnummer des Verkäufers OD066009
Buchbeschreibung Canongate Books, 2012. Paperback. Buchzustand: Very Good. Buchnummer des Verkäufers P021847677878
Buchbeschreibung Canongate Books, 2012. Paperback. Buchzustand: Good. Export & Airside ed. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Buchnummer des Verkäufers 1847677878
Buchbeschreibung Canongate Books, 2012. Paperback. Buchzustand: Like New. Buchnummer des Verkäufers P011847677878
Buchbeschreibung Canongate Books, 2012. Paperback. Buchzustand: New. Buchnummer des Verkäufers P111847677878
Buchbeschreibung Canongate Books, 2012. Paperback. Buchzustand: New. Buchnummer des Verkäufers DADAX1847677878