Imagineering the Butterfly Effect: Transformation by Inspiration

Nijs, Diane

ISBN 10: 9462361142 / ISBN 13: 9789462361140

Verlag: Eleven Intl Pub, 2014

Beschreibung

Softcover book in Near Fine condition. Pages are crisp and completely clean with no additional markings whatsoever. Binding is tight and firm with a smooth spine. NOT an ex-library copy. We ship promptly from the United States and in a box.

Bestandsnummer des Verkäufers 36,817x

Bibliografische Details

• Titel: Imagineering the Butterfly Effect: Transformation by Inspiration
• Verlag: Eleven Intl Pub
• Erscheinungsjahr: 2014
• Sprache: Englisch
• ISBN-10: 9462361142
• ISBN-13: 9789462361140
• Einband: Soft cover
• Zustand: Near Fine

Über diesen Titel

Inhaltsangabe

'Making change happen' is an important challenge strategists face today. Not only do many of our organizations need change, whole industries and systems need to transform in order to survive and thrive in a connected society. In this study the complexity-based design approach of imagineering is presented and evaluated for its effectiveness in realizing organizational innovation in a sustainable way.

The method approaches organizational change as an emerging process of self-organization. By redesigning the business concept in the narrative mode a kind of bottom-up revitalizing process is effectuated which ignites the collective creativity of involved stakeholders in a strategically envisioned direction. Instead of focusing on changing behavior as conventional change-methods do, the method focuses on achieving a mind-shift in order to effectuate 'transformation by inspiration'. The effectiveness of the method is evaluated predominantly through two cases which span a period of approximately ten years: the case of the city of Antwerp, and the case of the oldest Belgian retail-chain, Veritas.

Based on insights gained from this study, the author reflects on the implications of the imagineering design method on four fields of study: transformative organizing, strategic thinking, design thinking in management and management education.

Über die Autorin bzw. den Autor

Diane Nijs is professor at NHTV Breda, University of Applied Sciences (The Netherlands) and director of Attract, a strategic inspiration and engagement firm in Antwerp (Belgium).