The Impact Equation: Are You Making Things Happen or Just Making Noise?
Smith, Julien Stanwell; Brogan, Chris
ISBN 10: 1591844908 ISBN 13: 9781591844907
Verlag: Portfolio, 2012
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Bestandsnummer des Verkäufers 1591844908-3-25640522
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The best-selling authors of Trust Agents outline an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility. 40,000 first printing.
Über die Autorin bzw. den Autor: CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Visit chrisbrogan.com/impact
Visit inoveryourhead.net
Follow us on Twitter @chrisbrogan, @julien
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Titel: The Impact Equation: Are You Making Things ...
Verlag: Portfolio
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: Good
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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The Impact Equation : Are You Making Things Happen or Just Making Noise?
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Penguin Publishing Group, 2012
ISBN 10: 1591844908
ISBN 13: 9781591844907
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The Impact Equation : Are You Making Things Happen or Just Making Noise?
Verlag:
Penguin Publishing Group, 2012
ISBN 10: 1591844908
ISBN 13: 9781591844907
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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Hardback. , . NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.Author: Chris BroganFormat: HardbackNumber of Pages: 271"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol-lowers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam-paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling "Hello, Cleveland!" But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people inter-act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard. Hardback. Bestandsnummer des Verkäufers 9781591844907-SECONDHAND
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The Impact Equation: Are You Making Things Happen
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Impact Equation Are You Making Things Happen or Just Making Noise?
Verlag:
Penguin Publishing Group, 2012
ISBN 10: 1591844908
ISBN 13: 9781591844907
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