AI Impacts in Digital Consumer Behavior

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

Thomas Heinrich Musiolik was born in Strzelce Opolskie (Poland) and grew up in Berlin. He studied International Economics and International Management (Marketing and Communication) at the Universities of Breda (Netherlands) and Berlin (Germany). Musiolik is Chair Professor at Woxsen University, Hyderabad (India), Visiting Professor at i-University (iU), Tokyo (Japan) and doctoral student at the Berlin University of the Arts. Thomas Heinrich Musiolik is Editor-in-Chief of the Journal of Future Robot Life. He is Lecturer for Digital Brand Management, Digital Experience, Multisensory Experience and Online Communication at German, Swiss, Austrian, South American and Polish universities. He is also expert for the European Commission and reviewer for scientific publishers and journals (for example, Marketing Review St. Gallen) and author of several books and articles in journals specializing in Marketing & Communication. Musiolik is also a scientific ambassador of Brain City Berlin. Since 2011, he has been investigating the functions of the brain and the influence of digital media. The goal of his work is to understand the customer needs and to map these findings in a dynamic model. The result would be automated and perfect experiences. He is also researching the societal changes that are emerging in the context of digitization. The aim of his work is to better understand the digitization and its effects on the human brain and make it usable as an benefit for the society. Personally and as a scientist he stands for clear decisions, infectious ideas and the permanent questioning of the status quo.

Raul Villamarin Rodriguez is the Vice President at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation Applications in Human Resources from San Miguel University, Mexico. Under his leadership, Woxsen University has partnered with 50+ Leading Universities in 35 countries across 6 continents. He has been instrumental in bringing International Exchange Programs & Research opportunities with the said global partner universities for students and faculty. His areas of expertise span across the domain of Artificial Intelligence and Quantum Artificial Intelligence, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Data Analytics (Big Data), Cybersecurity Management and Knowledge Engineering. Dr. Raul has been part of significant research during his tenure, primarily through RRBM, GRLI, and PRME. He has also played vital roles in organizing renowned educational symposiums for institutions like the Oxford Brookes University, UK and European Union-government bodies in Brussels, Belgium. A young achiever, Dr. Raul, has recently been awarded in the Europe India 40 under 40 Leaders and nominated in Forbes 30 Under 30 Europe 2020. His achievements also highlight him as a registered expert in Artificial Intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission. Treading the path of thought leadership in the education domain, Dr. Raul has made his place as a member of international bodies such as GRLI Deans and Directors cohort, Harvard Business Review Advisory Council, and the Institute for Robotics Process Automation & Artificial Intelligence (IRPA AI). As a staunch knowledge contributor to his field of expertise, Dr. Raul is frequently seen as the keynote speaker and panel moderator at various national and international conferences. In addition, he has co-authored two reference books: ‘New Age Leadership: A Critical Insight’ and ‘Retail Store’e’ and has more than 70 publications to his credit. He is also a weekly contributing writer to various magazines, a notable journal reviewer, and an associate editor in renowned publications such as IEEE.

Dr. Hemachandran K is a distinguished academic and researcher in the fields of Artificial Intelligence, Machine Learning, and Business Analytics. He serves as the Director of the AI Research Centre and Associate Dean of the Graduate Program at the School of Business, Woxsen University. Dr. Hemachandran holds multiple prestigious positions, including Area Chair of the Analytics Department and named professorships: the Zita Zoltay Paprika Professor of Decision Sciences & Business Economics and the Course5i Chair Professor of Business Analytics and Machine Learning. His expertise spans Artificial Intelligence and Machine Learning, contributing significantly to the School of Business at Woxsen University.