Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)

Fowler, Floyd J.

ISBN 10: 0803945825 / ISBN 13: 9780803945821

Verlag: SAGE Publications, Inc, 1995

Beschreibung

Good. Bestandsnummer des Verkäufers D8S0-3-M-0803945825-3

Bibliografische Details

Titel: Improving Survey Questions: Design and ...

Verlag: SAGE Publications, Inc

Erscheinungsdatum: 1995

Einband: Hardcover

Zustand: Good

Art des Buches: book

Über diesen Titel

Reseña del editor:

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions.