Influence: Science and Practice (International Edition)
Robert B. Cialdini
ISBN 10: 0321188950 ISBN 13: 9780321188953
Verlag: Pearson, 2003
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Softcover
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Beschreibung
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Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbs5346762670
Inhaltsangabe:
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Über die Autorin bzw. den Autor:
Dr. Robert Cialdini is Regents' Professor of Psychology at Arizona State University, and also consults widely on the subject of influence.
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Bibliografische Details
Titel: Influence: Science and Practice (...
Verlag: Pearson
Erscheinungsdatum: 2003
Einband: Softcover
Zustand: Good
Auflage: 4. Auflage
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Influence: Science and Practice (International Edition)
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbs5517404814
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Influence: Science and Practice (International Edition)
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Influence: Science and Practice (International Edition)
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Paperback. Zustand: Very Good. Influence: Science and Practice (International Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780321188953
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INFLUENCE SCIENCE&PRACTICE
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