Information architecture (IA) is far more challenging--and necessary--than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.

To guide you through this broad ecosystem, this popular guide--now in its fourth edition--provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

This book includes:

An overview of IA and the problems it solves for creating effective digital products and services
A deep dive into IA components, including organization, labeling, navigation, search, and metadata
Processes and methods that take you from research to strategy, design, and IA implementation

�ber die Autorin bzw. den Autor

Lou Rosenfeld is an independent information architecture consultant. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Lou played a leading role in organizing and programming the first three information architecture conferences (both ASIS&T Summits and IA 2000). He also presents and moderates at such venues as CHI, COMDEX, Intranets, and the web design conferences produced by Miller Freeman, C|net and Thunder Lizard. He teaches tutorials as part of the Nielsen Norman Group User Experience Conference. Peter Morville is best known as a founder of the field of information architecture. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability (both O'Reilly). He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.