Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)

Kao, John

ISBN 10: 088730771X / ISBN 13: 9780887307713

Verlag: Harper Business, 1997

Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bestandsnummer des Verkäufers D04A-02566

Inhaltsangabe:

Innovation (in/eva/shen) n. 1. Something newly introduced; a new method or device. 2. An improved management technique that escalates a business's success. 3. The most effective and useful guide to making a business #1.

Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation.

In this first book in our exciting new BusinessMasters series, the CEOs and chief officers of innovation at these firms reveal the secrets of how their companies made it to the pinnacle of success. Explaining how they maintain their strengths in such areas as invention, design and product research, they show readers how they too can create their own processes to sustain innovation and creativity within their company, illustrating their points with fascinating and entertaining anecdotes including DuPont's creation of the covered golf ball (the biggest innovation in the game in 35 years), GE's introduction of the screw-in fluorescent lamp and 3M's invention of the Wet-or-Dry sandpaper. Featuring an introduction by Tom Peters, the undisputed leader on the subject, Innovation brands the BusinessMasters series for immediate recognition.

Über die Autorin bzw. den Autor: John Kao is academic director of the Managing Innovation program at Stanford University. A former Harvard Business School professor, he is founder of several companies in the fields of biotechnology, film, and multimedia. A lecturer and adviser to numerous companies, Kao is also a member of the Global Business Network. He lives in San Francisco, CA.

Bibliografische Details

Titel: Innovation : Breakthrough Thinking at 3M, ...
Verlag: Harper Business
Erscheinungsdatum: 1997
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: Schutzumschlag