The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies for innovation management.

�ber die Autorinnen und Autoren

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.

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