Innovation Management: Strategies Concepts And Tools For Growth And Profit

Shlomo Maital/D.V.R. Seshadri

ISBN 10: 8126938625 / ISBN 13: 9788126938629

Verlag: Atlantic Publishers and Distributors (P) Ltd, 2024

Beschreibung

New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Bestandsnummer des Verkäufers ABEJUNE24-428522

Bibliografische Details

• Titel: Innovation Management: Strategies Concepts And Tools For Growth And Profit
• Verlag: Atlantic Publishers and Distributors (P) Ltd
• Erscheinungsjahr: 2024
• Sprache: Englisch
• ISBN-10: 8126938625
• ISBN-13: 9788126938629
• Einband: Softcover
• Auflage: Internationale Ausgabe
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate, what to innovate, how to innovate and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises, this book will be invaluable to business leaders and strategists, students of management, and practising managers.