Innovation: A Very Short Introduction

Dodgson, Mark

ISBN 10: 0199568901 / ISBN 13: 9780199568901

Verlag: Oxford University Press, 2010

. . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Bestandsnummer des Verkäufers WAL-Z-2e-2409

Inhaltsangabe:

What is innovation? How is innovation used in business? How can we use it to succeed?

Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue.

Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.

This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress.

Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Über die Autorin bzw. den Autor: Mark Dodgson's research interests are in the areas of corporate strategies and govenment policies for technology and innovation. He has authored over 50 articles and book chapters, as well as written seven books. David Gann is responsible for a large portfolio of research in collaboration with firms in design, manufacturing, engineering, and construction. He is also co-Director of the EPSRC Innovation Studies Centre at Imperial College London.

Bibliografische Details

Titel: Innovation: A Very Short Introduction
Verlag: Oxford University Press
Erscheinungsdatum: 2010
Einband: Softcover
Zustand: Good