International Business: A Competitiveness Approach

Bartels, Frank

ISBN 10: 013032146X / ISBN 13: 9780130321466

Verlag: Prentice Hall, 2001

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Inhaltsangabe:

Appropriate for undergraduate and postgraduate students of International Business, International Marketing and International Business Strategy. This textbook deals with the essentials of late- twentieth century international business dynamics. These business dynamics are epitomised by the competing activities of multinational corporations - uniquely late-twentieth century organisations - as they manoeuvre within industrial sectors and between factor markets contesting to achieve and maintain competitiveness.

Bibliografische Details

Titel: International Business: A Competitiveness ...
Verlag: Prentice Hall
Erscheinungsdatum: 2001
Einband: Softcover
Zustand: Good