Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers
Inhaltsangabe: If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail but also discusses such modern marketing tools as the Internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.
Rezension: "I believe that the book will make a contribution to improving the quality of marketing in chemical industry" Chemistry in Britain
Titel: International Marketing and Sales in the ...
Zustand: very good
Buchbeschreibung Hardback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR008260823
Buchbeschreibung Wiley-VCH, 2001. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 3527297839