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Bibliografische Details

Titel: Interpretive Consumer Research: Paradigms, Methodologies and Applications
Verlag: CBS Press
Erscheinungsjahr: 2002
Sprache: Englisch
ISBN-10: 8763000016
ISBN-13: 9788763000017
Einband: Softcover
Zustand: Acceptable

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This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. The model of the consumer as an individual decision-maker is being replaced with a richer perspective that situates him/her in a social and cultural location where the collective influences are balanced against the subjectivity of the consumption act.

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