Introducing Social Semiotics
Leeuwen, Theo van
Verkauft von BennettBooksLtd, North Las Vegas, NV, USA
AbeBooks-Verkäufer seit 17. April 2008
Neu - Softcover
Zustand: Neu
Anzahl: 1 verfügbar
In den Warenkorb legenVerkauft von BennettBooksLtd, North Las Vegas, NV, USA
AbeBooks-Verkäufer seit 17. April 2008
Zustand: Neu
Anzahl: 1 verfügbar
In den Warenkorb legenIn shrink wrap. Looks like an interesting title!
Bestandsnummer des Verkäufers Q-0415249449
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
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