Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

Katsov, Ilya

ISBN 10: 0692142606 / ISBN 13: 9780692142608

Verlag: Grid Dynamics, 2017

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers wbs3388176312

Inhaltsangabe:

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. "A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing." -Ali Bouhouch, CTO, Sephora Americas "It is a must-read for both data scientists and marketing officers-even better if they read it together." -Andrey Sebrant, Director of Strategic Marketing, Yandex "The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time." -Victoria Livschitz, founder and CTO, Grid Dynamics

Bibliografische Details

Titel: Introduction to Algorithmic Marketing: ...
Verlag: Grid Dynamics
Erscheinungsdatum: 2017
Einband: Softcover
Zustand: Like New