Titel: Introduction to Electronic Commerce (3rd Edition) (Pearson Custom Business Resources)
Verlag: Pearson
Ver�ffentlichungsdatum: 2010
Sprache: Englisch
ISBN-10: 0136109233
ISBN-13: 9780136109235
Bindung: Softcover
Ausgabe: 3. Auflage
Zustand: Good

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Inhaltsangabe

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. KEY TOPICS: Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues MARKET: Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Rese�a del editor

Explore the essential concepts of electronic commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view. The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

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